26-28 June, 2013
Nice, France

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Key facts & figures, demographics and feedback from World of Coffee 2012

Visitor Demographics

  • UK: 16.4%
  • Europe: 66.6%
  • North America: 2.9%
  • Central & South America: 5.1%
  • Australia & The Pacific: 1.1%
  • Asia: 0.5%
  • Africa: 0.8%
  • South East Asia: 3%
  • Middle East & North Africa: 1.1%

Key Metrics

  • 92% of visitors found their visit either ‘Worthwhile’ or ‘Very Worthwhile’
  • 87% of visitors spending over 4 hours at the show
  • 58% of visitors placing orders at the show
  • 8% spending between €75,000 and €100,000

Reason for attending

  • To see new products 33%
  • To meet new suppliers 21%
  • Networking with Coffee Industry 13%
  • Meet existing suppliers 6%
  • Barista Championships 11%
  • SCAE Workshops 6%
  • Roasting competition 5%
  • Brewing competition 3%
  • Tasting competition 3%
  • Other 1%

Social Media

  • Facebook :  2567 Fans
  • Twitter: 3331 followers
  • Pintrest: 200 followers

Visitor feedback

“Thinking of opening my own business and got so much information here, it was well worth coming”

“Well organised with good balance between sellers and educators”

“Great event, layout and features all good”

“2013 Nice is a great location, looking forward to Nice”

Exhibitor Feedback

“The European Market is an exciting market where smaller roasters are bringing innovation and new, fresh ideas to bear. This show fits this fresh and exciting market perfectly,”
Kelle Vandenberg – Pacific Bag Incorporated

“Great show, giving us useful leads and allowing us to promote 3M’s innovative products,”
Benny de Kimpe – 3M

“Well planned and organised with quality people visiting and great conventions going on,”
Federico Manera – Top Moka Italia Spa

“Village section was nicely organised, good community atmosphere,”
Allan Bussard – Samay Coffee

“This event has exceeded our expectations with plenty of attendees,”
Ed Figlewiz – Not Neutral