As part of its 3 year development plan SCAE World of Coffee will now open its doors to a range of non-coffee exhibitors from sectors such as Tea, Bakery, Chocolate and Juice / Smoothie Suppliers, mirroring the range of items on sale within a coffee shop or café alongside the classic cup of coffee. By broadening the scope of exhibitors and range of innovation at the show it is intended that this will in turn Increase the number of visitors who are constantly on the lookout for new and innovative products.